He realized his great joy was fostering innovation, leading change-oriented teams, and encouraging business startups. As managing partner of Desert Forge Ventures, which uses venture capital for just those purposes in the Las Vegas area, Jessup could write a book about the qualities needed for someone leading innovation.
He did write it; it’s called “Create More: Lessons Learned From A Life At The edge Of Entrepreneurship, In Five Acts” ($19.99 in paperback from Entrepreneur Books; also for Amazon Kindle). He draws on his own experiences and those from leaders like Steve Jobs in each of the five chapters.
“Child’s Play” encourages childhood creativity; “Innovating at Work” introduces the idea of the “intrapreneuer,” one who innovates from inside an existing company; then there are the qualities of “The Transformational Leader”; “The Leader as A Creative Visionary”; and “The Leader We Need” (“We’ve got to continue to support and incentivize our young entrepreneurs and intrapreneurs.”)
Jessup notes developing five characteristics of an entrepreneurial leader (creativity, vision, charisma, drive, and resilience) “won’t amount to much if you lack one essential personality trait: your tolerance for risk…. Successful entrepreneurs must become comfortable taking risks, and nearly anyone can learn to do this.”
Risk taking is not a random dice throw but flows out of the leader’s “core competencies,” creativity, adaptability, discernment, foresight, and “pattern recognition” (seeing common factors in organizational problems). Throw the dice, but with educated intuition.
Jessup lays out practical strategies to help the budding leader “see around corners.” “A leader with a strong ethos doesn’t just tell people what to do—they inspire trust because of who they are and how they lead.” Readers will find inspiration to “create more” by helping others achieve their own dreams.






