“As I grew older,” he writes in his winsome guide to leading, “and became a contributor to the daily activities it takes to run a farm or an orchard … this required a few roles to ensure I did it right. One role is a trainer and leader, one is a cheerleader, and one is a mentor.”
“Back then,” he adds, “the coffee was a must before you started the milking. … The best of all was you got your cup, went to the first cow to be milked, and squirted your cream right from the cow into the cup. It was heaven….”
Years later, on a fishing boat with friends, he noticed cows near the dock all hunkered down. That meant bad weather was on the way. So now he asks those in charge: “What are the cows doing, do you still check, do you notice the changes, or have you quit paying attention to the subtle (or not-so-subtle) signs of a pending storm, illness, or problem with our followers or processes?”
“When The Cows Lie Down: The Reason People Quit You—Their ‘Leader’” ($19.99 in paperback from Max Fab Consulting; also for Amazon Kindle) illustrates leadership principles from farm experiences; Nordel’s time as a medic in Iraq (where “we had some terrible incidents of suicide and near-death, self-inflicted injuries … And what did we quit noticing or doing?”); and as a consultant (maxfabconsulting.com) showing leaders how to maintain “Maximum Fabulous” attitudes—bringing one’s best to a war zone or an office team in danger of “lying down” or quiet quitting.
Along the way readers meet those who have been transformative in Nordel’s life, like Paul, his First Sergeant (“Shirt” for short), who later developed “severe cancer. He was scared—not scared of dying but scared of quitting. He didn’t want to quit his people, quit his family, and not answer the call.” Attitude, he told Nordel, “is everything.”
The book exemplifies vulnerable, compassionate, and effective leadership.
