Nielsen and Powers have established a nonprofit, Industry for Education (industryforeducation.org), which establishes partnerships with local high schools. The goal is to bust the stereotype that the trades are for those who can’t measure up to college work.
“Flip the Script: A Teen Novel About How Today’s Choices Unlock the Power of a Skilled Career” ($12.99 in paperback from deTello Publishing; also for Amazon Kindle) shows what happens when the trio find themselves in a course called CTE (Career & Technical Education) Foundations.
Kai Cruz just sort of reacts “as life comes.” His best friend, Zoe Martin, is highly disciplined with a top college in view. Her rival, Ethan Cole, has an air of condescension about the whole trades thing. Their teacher, Ms. Maddox, wants them to think about “flipping the script.” Instead of just living day to day, hoping something will work out, “what if you start by asking: What kind of life do I want?”
As you develop an answer, “you can work backward to make choices now that get you there. That’s what I mean by flipping it. Instead of just reacting to life as it comes, you start designing with intention.” The choice isn’t either/or: “college and the trades are tools, not labels.”
The book focuses on a field trip to “Everline Electric.” Electrical provides entry-level, technical, and professional careers. These are whole-person careers—you have to know reading, writing and math—and there’s no college debt. (Each chapter includes thoughtful questions and helpful resources.) The story takes the trio step by step into appreciating (or, in Ethan’s case, at least acknowledging) that the trades are a viable choice for those who want to put in the work.
In the end, as Zoe says in her presentation, don’t “confuse prestige with purpose…. Purpose is knowing why you get up every morning, knowing your work matters, knowing you’re building a life that fits you.”






