Ironically, there was a bright side. Early in 1919 a newspaper account noted business at drug stores was booming: "Every druggist in Chico is riding along on a wave of prosperity that reached its crest last November and has not subsided yet."
Among the eight or so pharmacies operating in Chico at the time was Bartlett's, at 330 Broadway. Chicoan Kathleen Gabriel, who teaches at Chico State and has published on how to best serve underrepresented students, focuses on this downtown landmark to trace "Chico History: 1905-1971 Featuring The Bartlett Drug Company" ($55 in paperback from Memoir Books; available on Amazon). The book is beautifully designed, replete with hundreds of historical photographs, and meticulously researched.
Gabriel has deep roots in the community. "My paternal grandparents came to the Chico area around 1909," she writes, "and in 1921 their three-year-old daughter, Janette Ruth Martin, contracted catarrhal enteritis. Without antibiotics, she, like many other children with this and similar types of diseases, did not have much of a chance for survival.... She died in my grandmother's arms on May 21, 1921."
The pharmacy began as the Waste ("pronounced Wass-tee") Drug Company in 1905, became the Smith Drug Company and then, in 1909, the Bartlett Drug Company (operated by Raymond Schaller from 1944 until his death in 1971, when the business closed).
Gabriel's essential account immerses readers in Chico history, including the development of Enloe Sanatorium in Paradise, Sycamore Pool, Chico High, and much more. But it also gives a lot of love to advertisements (Palmolive Olive Oil shampoo, Gleem Toothpaste or Little Liver Granules, anyone?), the new "penny scale," the introduction of the rotary phone (in 1953 "Chico Goes Dial... New numbers will include the prefix Fireside 2"), competing pharmacies and candy stores, and prescription slips.
My prescription: Get the book.
SPECIAL NOTE: The book is available locally from the author, kgabriel@u.arizona.edu; or call (530) 342-6936.
