Redding novelist's crime caper -- Car thieves and drug runners

By DAN BARNETT

Steve Brewer and his family moved to Redding after spending 20 years in New Mexico, when "my wife's career took us to Northern California in 2003." According to interview materials supplied by his publisher, Brewer syndicates a regular humor column through The Albuquerque Tribune and has published a number of well-received mysteries, such as "Bullets," which, says Tony Hillerman, "gives crime fiction fans all the unforgettable characters and fast, fierce action we crave, plus a flavorful overlay of the wry Brewer humor we've come to love."

The author also writes the Bubba Mabry series and his new novel, "Bank Job," to be published in October by Intrigue Press, is set in Northern California.

"Boost" ($24 in hardcover from Speck Press) is the 11th novel Brewer has published, and it's less a mystery than a rollicking and rambunctious adventure tale of almost-heart-of-gold car thieves pitted against Phil Ortiz, a dastardly businessman whose insatiable greed for acquiring and showing off classic cars has driven him to a lucrative drug-running sideshow. All the main characters are pretty much adrenaline junkies.

The word "boost," of course, is a slang expression for stealing a car, and that's exactly what 37-year-old Sam Hill does. He's in cahoots with the lovely Robin Mitchell, who continues to run Mitch's Auto Salvage the way her late father did. Old Mitch would hire Sam to deliver just the right car to special clients -- though Robin, with a computer science degree from the University of New Mexico, was making more money selling legitimately-obtained car parts over the Internet.

This is how it used to be: "Some customer would tell Mitch he wanted a '71 Mustang fastback like the one he drove in high school. Sam would steal such a car and deliver it to Mitch, who'd lovingly restore and repaint it, give it a new identity, and sell it to the nostalgic client for thirty grand. Sam and Mitch make money, the client gets his car, insurance pays off the stiff who lost the Mustang. And if the poor victim wants a car like the one he lost, well, he should come see Mitch."

But this is now. "Boost" is a story of a boost gone awry, about "a hot 1965 Thunderbird with a gold metal-flake paint job" with a stiff in the trunk. And no ordinary stiff -- the man was a drug informant. Someone had specifically asked for Sam to appropriate the car, and tipped off the police, and Sam is hopping mad. He is a car thief, after all, and not a murderer. Who would have it out for Sam Hill?

Our hero is determined to find out. What follows is a page-turning exposition of scheme and counter-scheme (Sam gets the stuffing beaten out of him on more than one occasion) as he tracks down the perp. But Sam has more than revenge on his mind. When Robin visits him in the hospital as he is recuperating from one of his encounters, she brings Sam flowers in a "howling coyote vase. The Trickster," Sam thinks. "She had him pegged. All his life, Sam had a fetish for practical jokes. To see others flustered and confused by some trick he'd arranged was the sweetest little thrill." Ortiz had met his match. Or had he?

When one is facing some pretty bad dudes, one needs some muscle of one's own. That's where Waymon Wayne Henderson comes in. A nightclub bouncer, Way-Way was "six-foot-seven, 290 pounds, maybe 5 percent body fat" -- a rather impressive character. Way-Way, Sam, Robin, and Billy Suggs -- an orphan Sam had befriended and saved from a life of crime by teaching him the boosting business -- pit brains and brawn and sarcasm against the real bad guys.

This is the kind of story that has you rootin' for the car thieves (who, of course, will all go straight after just one more trick). Brewer's dialogue is snappy and his descriptions wonderful. Lorena Alvarado, Sam's hard-bitten bulldog of an attorney, "dug around in her leather handbag, came up with a thin brown cigarette. She clamped it between her teeth and torched the end of it with a Bic lighter, then pulled her overcoat tighter around her bulging body. A sharp wind riffled her short black hair . . . smoke trailing out her snout."

"Boost" is a sweet little thrill.

Dan Barnett teaches philosophy at Butte College. To submit review copies of published books, please send e-mail to dbarnett@maxinet.com. Copyright 2005 Chico Enterprise-Record. Used by permission.

Former Chicoan is Hollywood costume designer, writer

By DAN BARNETT

OK, I sighed to myself, it's time to review that book with the rather garish cover -- "Going Hollywood: How to Get Started, Keep Going and Not Turn Into a Sleaze" ($16.95 in paperback) by Kristin M. Burke. I'll bet it's one of those tomes on how to make it big as an actor probably written by someone who once had a bit part in a Lifetime Channel disease-of-the-month movie starring Meredith Baxter Birney (they all star Meredith Baxter Birney).

How wrong I was.

The book is not for aspiring actors. It's for folks who want to be behind the camera, to work in the L.A. entertainment biz as key grips or directors or line producers or costume designers. Burke is herself a successful costume designer; the Internet Movie Database lists some 35 screen credits since 1993, including "Walker," now in production, starring Bruce Dern, Jason Patrik and Sam Shepard. Her book is sane, sensible, well-researched, and very frank.

Chico is Burke's hometown; educated at Northwestern University in Evanston, Ill., she moved to Los Angeles in 1991. A note about the author says that "she has also designed costumes for music videos, commercials and two television series."

The book's 12 chapters each include a brief interview -- of producers, assistant directors, writers, executives, agents -- and some sage advice on everything from how to pronounce L.A. street names (Wilshire is "WILL'-shurr") to money and dating tips ("Never, EVER, date a co-worker while you are still working together").

Burke begins with a reality check: "In preparing for your life in Los Angeles, you should make sure to have the following: a cell phone ..., a minimum of 15 copies of your resume, a minimum of $5,000 in accessible funds, and a reliable motorcycle or automobile." The money mostly goes for getting an apartment, paying first and last month's rent and a security deposit, and a month's living expenses. Forget public transportation: "We have a bus system that runs city-wide, but you will need 8 million schedules, 65 bus route maps and a master's degree in engineering to figure it out."

Burke advises registering with a temp agency, and she lists several. (Later in the book, in a chapter on bad choices, she is not shy: "Do not participate in the production of porn, soft-core or adult entertainment.' Say no to these job offers, even if you are flat broke. There is nothing wrong with temping.") She also offers a two-page listing of the best places to do deals -- spas, malls and restaurants, from Roscoe's Chicken and Waffles to Spago.

The author analyzes three fictitious resumes and provides "the rules" for those beginning their first jobs: always arrive early, cut out the gossip, be honest, get enough sleep, and "grow a rhino hide": "Your assignment, from day one, will be to cultivate a skin so thick, not even the acrylic nails of ego, greed and jealousy can pierce it." Develop hobbies, too. Burke lists gyms, yoga studios, tennis courts, museums, charitable organizations and book groups.

"Love can make you crazy," she observes in the chapter on dating. It's easy to think one really knows someone else well when you spend long hours together on a film project. She warns about the dangers of "dating up" ("you could go broke paying for expensive dates with someone in a different financial league"), "dating down" ("you may be accused of favoritism"); and dating celebrities (think paparazzi, stalkers, living in a fishbowl). And be on the lookout, she warns, for the "helpless opportunist" and the "essence sucker" ("this is the charismatic alley-cat, the three-week-maximum relationship" of the player).

But things don't have to be grim. Half the book is devoted to getting a good agent, finding wise financial advice and even how to learn to rejoice when your friends succeed ("It may be hard to celebrate when you are silently suppressing a jealous rage that would wipe out half the city. If you are really freaked out, and can not bring yourself to be happy for your friend, excuse yourself for a day or two. ... Adjust your attitude.")

So I adjusted my attitude. I can recommend "Going Hollywood" as a practical and eyes-wide-open guide. Hollywood is for you if you have "courage, gall, cheekiness, bravery, flamboyance, shock value, brilliance, tempered arrogance, daring, pluck, nerve, guts." Seize the day, my friends!

Dan Barnett teaches philosophy at Butte College. To submit review copies of published books, please send e-mail to dbarnett@maxinet.com. Copyright 2005 Chico Enterprise-Record. Used by permission.

Simpson University professor: Was Bonhoeffer a martyr?

By DAN BARNETT

Craig J. Slane, associate professor of systematic theology at Simpson University in Redding, also serves on the board of directors for the International Bonhoeffer Society.

Dietrich Bonhoeffer, Lutheran pastor and theologian, was deeply opposed to Hitler's regime; the "Oxford Dictionary of the Christian Church" puts it simply: "He was arrested in 1943 and after imprisonment in Buchenwald he was hanged by the Gestapo at Flossenbrg in 1945."

Bonhoeffer is best known for such works as "The Cost of Discipleship," "Life Together" and "Letters and Papers From Prison," in which he articulates a Christianity lived in solidarity with the oppressed, a Christianity that takes Jesus' Sermon on the Mount seriously. But Bonhoeffer was arrested and executed not for his profession of Christ but for his complicity in a failed attempt to assassinate Hitler. It is that fact, Slane says, that makes Bonhoeffer so controversial.

In "Bonhoeffer As Martyr: Social Responsibility and Modern Christian Commitment" ($22.99 in paperback from Brazos Press), Slane acknowledges that "Bonhoeffer never attempted to justify his conspiratorial activities" and certainly "did not excuse himself from guilt." Nevertheless, Slane argues, this man deserves to be called a true Christian martyr. Yet for such an argument to make sense, Slane must overcome the stereotype of a first-century martyr:

"Images of brave Christians standing heroically before the worldly powers giving unequivocal, lucid confession of their faith before being consigned to beasts, burnings, and boilings are forever etched in popular memory. The pointed encounter between persecutor and persecuted ... makes absolutely clear why these persons went to their deaths: They confessed Christ! Yet given the ... Roman context, it is more likely that these conspicuous encounters derive from the vicissitudes of history than from the essence of martyrdom. Confessing Christ is surely the obligation of every Christian generation, but confession may assume a variety of forms, dependent on the rich texture of God's creative Spirit and human response."

What Slane means is that genuine Christian martyrdom has always included political action, but it was masked in the first century. To confess that "Jesus Christ is Lord" in the context of the Roman Empire is to confess that Caesar is not. In modern times, however, verbal confession excites little attention; it is the development of a Christian community in which servanthood is paramount, and works of justice part of one's daily life, that is the real threat to the powers and authorities. Bonhoeffer, Slane maintains, confessed Christ in working to save a small group of Jews from the Nazis and in building "life together" at the Finkenwalde preacher's seminary in the years prior to his arrest.

Slane takes pains to argue that even though Bonhoeffer, as a man of his times, was not immune from the rabid anti-Semitism of the so-called "Confessing Church" in Germany, he nevertheless identified "with the Jews of the Holocaust" and died "in solidarity with the Jews." This is a crucial (though controversial) claim in Slane's understanding of Bonhoeffer as martyr.

The essence of being a Christian martyr, says Slane, lies in living a life in which the knowledge of one's death, one's finitude, suffuses one's life in a way that the person comes to participate by baptism in the death of Christ. "The cunning of God resides in the fact that my temporal limit is simultaneously a message and a means of grace. By establishing the limit God, ever the respecter of my freedom, encourages me in the strongest way possible to come to terms with that limit, remember him and resolutely present this earthen vessel back to him. I must not complain when death comes," Slane continues, "because wrapped within the sobriety of my sin and guilt before God is also a summons to my final and most important episode of faith. For the Christ-ian, death is the final act of faith wherein one casts one's whole self into the hands of God."

That, says Slane, is what is means to "die a Christian death." Thus, he says, did Bonhoeffer.

"Bonhoeffer As Martyr" is not an easy book. It's a scholarly philosophical exploration of the meaning of Christian martyrdom and how Bonhoeffer's life can be understood in light of it. Bonhoeffer did not seek martyrdom (for such is not the goal of the Christian life) but freely accepted it when it came. That's Slane's claim, and it is worthy of consideration.

Dan Barnett teaches philosophy at Butte College. To submit review copies of published books, please send e-mail to dbarnett@maxinet.com. Copyright 2005 Chico Enterprise-Record. Used by permission.

A humorous look at marriage from a Redding writer

By DAN BARNETT

Dave Meurer is a field representative for Republican Congressman Wally Herger. Last time I looked, Meurer and his wife, Dale, and their two sons, Brad and Mark, lived in Redding, peacefully going about their business. Well, almost. Seems that in the last few years Dave has been bitten by the writing bug and has published five books on family matters. These are not thick, technical, holier-than-thou tomes. These are books with such titles as "Daze of Our Wives -- A Semi-Helpful Guide to Marital Bliss" and "You Can Childproof Your Home, But They'll Still Get In."

His latest is "Good Spousekeeping: A His and Hers Guide to Couplehood" ($12.99 in paper from Life Journey). Meurer is a Christian Dave Barry who uses the 35 short chapters in the book to raise some important issues for all marriages (there is a discussion guide at the back of the book). He recommends C. S. Lewis' "Mere Christianity" and Lee Strobel's "The Case for Christ" for those who want to further explore the Christian faith; in "Spousekeeping" he's content to paint a picture of a marriage under construction, even after almost a quarter century.

Early on Meurer anticipates the kind of mail he will get about his title and offers to write the letter himself: "Dear Male-Chauvinist-Swine Author of the So-Called Book' Titled Good Spousekeeping': We hate your new book, which implies that a spouse is to be kept' by her domineering, possessive male partner. It is repressive, belching, idiot cavemen like you who are perpetuating the patriarchal, condescending, oppressive culture that enlightened persons have been working to improve. ... We haven't read the book, because the tile says it all, you fathead. Sincerely, the Entire Faculty of the Women's Issues Department, The University of Sensitivity, New York."

In his defense Meurer explains that "the title of this book does not indicate that only one gender is keeping' the other. ... I simply mean to convey that both partners are called by God to be good' to each other and to keep' their vows, thereby keeping' their marriage. Good Spousekeeping' is fundamentally about encouraging husbands and wives to understand each other, work together, and protect their marriages--and laugh more. Also, I needed a clever title, and the good ones like Gone with the Wind' and Jaws' were already taken."

Meurer admits he has anger problems sometimes but is working on it. He praises his wife for helping him become more responsible and in turn he sees that he has helped Dale become more spontaneous.

But differences remain. In "What's in a Name?" Meurer talks about his fascination with fancy sports cars with nicknames like "Fang." "Regrettably," he writes, "none of my ... cars were British convertibles. At one point, I owned an AMC Pacer, which was voted Ugliest Car of the Year' by a major automotive magazine. The Pacer looked like an enormous metal toad, and it handled with the precision and speed of a diseased buffalo. It was not the kind of car you could even name Molar,' much less Fang'." (Empathy from reviewer: I once bought a Gremlin.)

Dave's idea of naming the family's present car "Thunder Lizard" doesn't go over big with Dale, Brad or Mark. " That is the lamest thing you have ever said,' replied Brad. Why can't you act like a normal father?' asked Mark. Dave, it is a white Chrysler sedan--a recliner with a steering wheel,' Dale commented. But "Fang" was already taken,' I pointed out. Dale got that involuntary twitch in her left eye and stood up to take a nap."

Eventually Dave relents and realizes he needs to put childish things behind. But: "I am still working on convincing (Dale) to call me by my preferred nickname. I don't want to be known merely as an author'; I prefer the more noble title of Awe-Thor,' which combines reverent fear ('awe') with the name of the mythical Viking god of thunder ('Thor')." Dave, not a chance.

Other chapters take up spontaneous gift giving, Brad's medical emergency, sex ("sex within marriage is sublime ... and it even burns up extra calories! A mean God would have made sex fattening. God is nice!"), handling money, taking risks, spiritual coldness, and putting in a new sprinkler system before reading the instructions.

I laughed out loud.

Dan Barnett teaches philosophy at Butte College. To submit review copies of published books (no manuscripts please), or to make comments, please send e-mail to dbarnett@maxinet.com. Copyright 2005 Chico Enterprise-Record. Used by permission.

Feather River College anthropologist: Ishi in Oroville

By DAN BARNETT

Thursday, June 02, 2005 -

Almost a century has gone by since Ishi was discovered at the Charles Ward Slaughterhouse in Oroville the night of Aug. 28, 1911.

Alfred Kroeber, head of the University of California's new anthropology department which housed Ishi at its San Francisco museum until his death from tuberculosis in 1916 believed the Indian to be a kind of time traveler. Ishi could reveal a world unspoiled by "progress" if only he could be removed from Oroville to more scientific surroundings.

Kroeber's wife, Theodora, wrote "Ishi in Two Worlds" when she was 60; first published in 1961, the book became the standard reference but it has not lacked critics. In 2003 Alfred and Theodora's sons, Karl and Clifton, edited an anthology, "Ishi In Three Centuries," which is a kind of apologia for their father's treatment of Ishi as an anthropological wonder and not as a man. The repatriation issue was the focus of "Ishi's Brain: In Search of America's Last Wild' Indian" by Orin Starn, also published in 2003.

Dozens of articles on Ishi have also appeared, including work by Steve Schoonover, city editor at the Enterprise-Record.

Feather River College anthropology instructor Richard Burrill published "Ishi Rediscovered" in 2001 and now "Ishi In His Second World: The Untold Story of Ishi in Oroville" ($21.95 in paperback from The Anthro Co. out of Chester; write rburrill@earthlink.net for information).

Replete with many black and white photographs of Ishi and his surroundings in Oroville, the book is an attempt to pull together newspaper accounts and oral histories of the "eight days and seven nights" Ishi spent in town. The first part of the book is structured around speeches given in the 1960s and 70s by Adolph (Ad) Kessler, "one of the four butchers working at the slaughterhouse when Ishi was surrounded, handcuffed, and taken by sheriff's buggy to the Butte County Jail"; Kessler was 19 years old at the time. He later said, "I remember it pretty well because it was so unusual at the time, and also because ever since then people will ask, . . . tell us how you found Ishi."

Kessler, who served as Oroville's police chief for 18 years, said Oroville Sheriff "John" B. Webber, who had put Ishi in a padded cell to protect him from other prisoners causing rumors that Ishi was "wild" kept hearing "who is he?", "what is he?" from the inmates. "The sheriff just shortened it to Ishe' and," says Kessler, "told everyone his name was Ishe."

The book also takes up the story of UC Berkeley anthropologist Thomas T. Waterman, who, under the auspices of Alfred Kroeber, arrived in Oroville Sept. 1 in an effort to communicate with Ishi; three days later Waterman and translator "Indian Sam" Batwee brought Ishi to San Francisco.

The author takes issue with a number of statements made in the popular press and in Theodora Kroeber's book. For example: Ishi may have been hungry the night he was captured, he writes, but he was not "emaciated to starvation" as Kroeber claimed.

The photograph on the cover, taken Sept. 4 by Florence Danforth Boyle with a Kodak "box" camera, shows Ishi and Bill Collett, the pipe-smoking owner of Collett's Express baggage delivery service. (Boyle's memory is that Waterman called him "Ici," "man.")

"Ishi In His Second World" reprints many contemporary newspaper stories in which, Burrill says, "Ishi was promoted ... as a curiosity, not a fellow human being. Ethnocentric thinking and racism were common. Few of the nation's leaders believed that the Indians (non-whites) had a right or a title to the land that they had inhabited for so many eons."

Burrill adds that "Ishi, little by little, recovered his spirit and the last years of his life" were mostly serene. "On the whole, Ishi took very kindly to civilization... (He) lived without self-pity even though all had been taken from him."

The book includes a plea for an Ishi stamp to be issued by the Post Office Aug. 28, 2011, to commemorate Ishi's appearance in Oroville.

* * *

A Fish Flew Through the Porthole: A Sailing Adventure Narrated bya Very Reluctant Sailor by Gerri Miller ($19.95 paperback) has just been reprinted. It is available in Chico at Lyon Books and Galleria Books as well as from Stansbury Publishing and online. My enthusiastic review appeared earlier in The Buzz. Think summertime reading!

Dan Barnett teaches philosophy at Butte College. To submit review copies of published books (no manuscripts please), or to make comments, please send e-mail to dbarnett@maxinet.com. Copyright 2005 Chico Enterprise-Record. Used by permission.

The Meaning of "Musable"

For more than 15 years I've been reviewing books each week for the Chico (California) Enterprise-Record. The Biblio File column, currently appearing each Thursday in the newspaper's Buzz tabloid insert, is one of the few places local authors can find some measure of recognition for their work.

This blog celebrates the authorial Muse and, in time, I hope it can be a gathering place where I can post previously published columns, add reviews published by others, and encourage authors, publishers, bookstore managers, and readers to come together in conversation.

Think of each posting as a "muse-able" — something the Muse is able to use to enrich (or antagonize) thoughtful readers.


Dan Barnett teaches philosophy fulltime at Butte College, Oroville, CA and writes the weekly "Biblio File" book review column for the Chico Enterprise-Record

Former Chicoan inspires U2's "Miss Sarajevo"

By DAN BARNETT

The irony of a beauty pageant in the midst of the siege of Sarajevo in the mid-1990s was not lost on Bono, whose guiding spirit plays a major role in the second part of Bill Carter's memoir, "Fools Rush In: A True Story of Love, War, and Redemption" ($14.95 in paperback from Wenner Books).

The U2 leader shepherded Carter's award-winning documentary "Miss Sarajevo" and contributed its theme song, where there's a reference to the winner "surreal in her crown." Luciano Pavarotti adds that though love is supposed to come to the "thirsty lands," "I cannot wait for love anymore."

Carter found himself part of The Serious Road Trip -- an oddball collection of Aussies and Brits and Irish and Americans driving trucks painted with cartoon characters, dedicated to delivering tons of food and other essentials to Sarajevo in the midst of war. In the first part of the book the reader is confronted with war in all its insanity, lots of alcohol, sex and drugs, the corrupt stupidity of Big Organizations (especially the United Nations) and sadness that approaches poetry.

A quarter million were killed in all of Bosnia; 1,600 children were killed in Sarajevo -- that city where Coats and Serbs and Muslims had lived peacefully side by side -- by artillery or snipers.

Yet "Fools Rush In" is not really about the ins and outs of the Bosnian War. Instead, it's a story of personal grief as it is mirrored, and transformed, by the surreal conditions in Sarajevo.

Years earlier Carter escaped an abusive father and traveled the world -- until he got a job in Alaska. "It was in Naknak that I fell in love with Corrina, a 19-year-old college student who sat in the back of the lunchroom eating green apples and reading."

Eventually they hook up, soulmates and move to Chico. Corrina is pregnant and Carter is away polishing cars for a commercial when she is involved in a traffic accident. She was never to leave the hospital.

"I walked a few miles until I reached the banks of the Big Chico Creek. It was dawn when I put my feet in the cold water and watched the sun rise. How did the sun possibly find the strength to rise that day, of all days? ... It wasn't until weeks later ... that I realized she had died on 19 June, exactly one year to the day from when we first met."

The pain is searing and he cannot seem to escape. "God. This is Bill here. So, now what? You give us life so we can love, then lose it and live with the pain? That's it?"

And yet he begins to realize something: "Grief produces an abundant energy that must find a way to burn itself up. ... The truth, which is rarely admitted in Western cultures, is that grief has a way of making you feel more alive." He is impelled to deliver humanitarian aid in Bosnia. "What is it about love, or the grief of losing love, that makes a person want to swallow the wide world whole?" He learns he must "build a new chamber inside my old self. One that doesn't replace the old love, but allows room for a new one." And the spirit of Corrina is finally at rest.

In the book's second part Carter explains his crazy notion of bringing the plight of Sarajevo live by satellite during U2's Zooropa concert tour and how Bono befriended him. A third, shorter part brings the war to an end and an epilogue notes that on "23 September 1997, nearly two years after the signing of the Dayton Peace Agreement marking the end of the war in Bosnia, ... U2 finally played a concert in Sarajevo."

For all Carter's media attention (he's working on a screenplay of the book for a new Hollywood studio) "Fools Rush In" is about a love made expansive by grief, a profane chronicle tempered by the divine.

"And the dead? Don't worry about them, they are never far. They're always around to remind us of our ultimate fate. The trick, I had learned, was not holding on so tight to life that you became too scared to live. That was the same as living to die. No. The thing was to live like you had already died."

Dan Barnett teaches philosophy at Butte College. To submit review copies of published books (no manuscripts please), or to make comments, please send e-mail to dbarnett@maxinet.com. Copyright 2005 Chico Enterprise-Record. Used by permission.

Town buried under Shasta Lake remembered

By DAN BARNETT

"Shasta Lake," writes Chico resident Jane B. Schuldberg, "is made up of the flooded river valleys of three major Northern California rivers and their tributaries: the Pit, the McCloud, and the Sacramento. ... The flooding was caused ... by the building of the Shasta Dam. Hundreds of feet below the surface of the lake is a graveyard of ghost towns. There lie the remains of the old mining towns of Ydalpom (Copper City), Delamar, Winthrop ... and largest of all, Kennett."

When Schuldberg visited Shasta Dam's visitor center in 1989 she saw pictures of old Kennett. "Shocked by this brief look, memories came rushing back to me of tales my mother told when I was a child. My mother, Rubie (Radzinski) Blumenthal, had spent her teenage years in Kennett living with her great aunt and uncle, Rosa and Bernhard Golinsky, after her parents died." Schuldberg realized that the "Wild West" stories she heard growing up were from a real place, submerged under some 400 feet of water in 1944 with the completion of the dam. She set out to recover what she could of that past, combing through old newspapers, squinting at microfilm, interviewing family members.

The result is "Kennett: The Short, Colorful Life of a California Copper Town and Its Founding Family" ($19.95 in paperback from Stansbury Publishing out of Chico). The author will sign copies of her book Saturday at 3 p.m. at Barnes and Noble in Chico. The public is invited.

The book includes more than 50 maps and black and white photographs, a reference list and an extensive index. The author's research sits lightly on the page; Schuldberg carefully sets the historical scene and then uses family stories and newspaper accounts to carry the narrative along. She does not gloss over what the "Euro American settlers" meant to the native Wintu. "In 1851," she writes, "a group of miners burned down a Wintu council meeting house and massacred about 300 people in the town of Old Shasta." By 1880 most of the Wintu were gone.

First called Backbone, named for the nearby creek, Kennett began to prosper in the late 19th century with the coming of the Southern Pacific railroad and the development of the town of Redding.

Charley Golinsky came to Kennett in 1884. He was "24 years old, good looking, short and wiry, and energetic." Convincing his Georgia family to follow him, Golinsky set up a general store and became the town's first postmaster. At about the same time a man named Charles Butters settled in Kennett with his wife and proceeded to buy up land. He was a mining engineer who wanted to build a utopia. What he did build was an ore processing plant. "This," says Schuldberg, "was the beginning of a rivalry with the Golinskys that lasted as long as the life of Kennett." In 1905, for example, townsfolk got into a heated debate over what to call the band -- Golinsky or Butters. Eventually it was called the Kennett Brass Band.

The author's mother arrived in 1899. Though she was romanced by a man named Royal N. Riblet, by 1905 he had left town and Rubie had left for Chicago (where she married the author's father in 1909). Just what happened in Kennett is still a mystery.

What was not a mystery was the importance of copper. The so-called "Copper Belt" around Kennett produced ores with 7 percent copper (compared with 1 percent of present-day ores). The Golinsky mine and the Mammoth Smelter helped make the area one of largest copper producers in the world. But the smelters took their toll, poisoning the air and worse. "Many men were maimed, burned or killed working in the open molten liquid vats, or near belts and cables. Men died from heat prostration."

There was a copper boom in World War I but then came the Depression. Kennett lost population, disincorporated in 1933, and by 1935 the first money was being appropriated for the construction of what was at first called Kennett Dam. Three years later "the U.S. government ordered the removal or destruction of all buildings left in Kennett." The town had faced numerous fires during its life but in the end it was buried by water. Gone are the tall stacks. All that remains of Kennett above the water line is Slaughter Island.

Dan Barnett teaches philosophy at Butte College. To submit review copies of published books (no manuscripts please), or to make comments, please send e-mail to dbarnett@maxinet.com. Copyright 2005 Chico Enterprise-Record. Used by permission.

Chico State marketing professor encourages customized Web sites for the global economy

By DAN BARNETT

Let's say your company has expanded beyond U.S. borders and now has locations around the world. Let's say the company has invested hundreds of thousands -- maybe millions -- of dollars in setting up a Web site designed to attract customers. The home page is designed around the green in the firm's logo and looks pretty attractive with its angular design and pictures of men and women together enjoying the company's products. Your company has a winning Web site, right?

Well, probably not. Take color, for instance. For some in Malaysia green symbolizes "the jungle with its dangers and diseases." The company is a hit in Egypt, where green symbolizes fertility, but a flop in France, where it symbolizes criminality. There are lots of other problems, too, all detailed in a fascinating new book, "The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace" ($29.95 in paper from Elsevier Butterworth-Heinemann). Co-authors Nitish Singh (Associate Professor of Marketing at Chico State University) and Arun Pereira (Associate Professor of Marketing, St. Louis University in Missouri) have also developed a Web site of their own: www.theculturallycustomizedwebsite.

Both Singh and Pereira have contributed extensively to academic and marketing journals, but their book is far from arcane; it's suitable not only as a classroom text and a guide for those managing commercial Web site development, but for the general reader as well. The authors present controversial claims with generosity and tact, and their survey of research in the field and the findings of their own original research with consumers, from Italy, India, the Netherlands, Spain and Switzerland, all lend credence to their thesis.

Simply put, the authors believe that Web sites that are adapted to the particular perceptions, symbols and behavioral expectations of individual countries will be more successful in getting their message out or selling their wares than sites not so adapted.

Isn't this just obvious? Not really. Some companies maintain that the globalization of commerce leads to more and more cultural commonality; but Singh and Pereira point out that, on the contrary, "Web sites that are customized to specific countries enjoy strong advantages compared with those that are not." The trouble is that in 2004, when the book was written, the authors could find no Web sites that met their criteria of cultural customization. Coming closest are the "localized" and "highly localized" sites. For example, dell.com "provides country-specific Web pages along with translation into the relevant language"; amazon.com goes beyond that with country-specific sites that include not just translations but careful attention to a country's "time, date, zip code, number formats" and the like.

At the other end of the spectrum, some companies, such as tyco.com, examined in 2004, "offers one, standardized Web site in English for all of its customers" even though the company operates in more than 100 countries.

But with that approach cultural insensitivities can abound. The original Apple Macintosh "trash can" icon was confusing to those in England "because it was a cylindrical bin, shaped exactly like mail boxes in Britain." The swastika is an ancient Hindu symbol of good luck and well-being that is common in India. But outside of India it refers to genocidal Nazism. A one site fits all approach just won't work.

Or try this: "A group of senior citizens from the U.S. and India were asked to visualize the following statement: A lady dressed in white, in a place of worship.' A majority of the Americans visualized a bride at an altar. A majority of the Indians visualized a widow in prayer. In most Western countries, brides dress in white; in India and many parts of Asia, brides traditionally do not wear white, but widows do."

The authors admit that such cultural differences are being modified in the new economy, but they claim that countries still exhibit identifiable (though not stereotypical) differences in a complex mix of five cultural values: individualism/collectivism, uncertainty avoidance, power distance, masculinity/femininity and high/low context.

For example, "if high uncertainty avoidance value is combined with individualism (as in the case of Germany), it is reflected in a communication style that is structured, explicit and straightforward (low context), whereas if high uncertainty avoidance is combined with collectivism (as in Japan), it is reflected in a communication style that is rooted in tradition and relies on implicit rules and codes (high context)."

Web designers need to know this. And maybe so do we.

Dan Barnett teaches philosophy at Butte College. To submit review copies of published books (no manuscripts please), or to make comments, please send e-mail to dbarnett@maxinet.com. Copyright 2005 Chico Enterprise-Record. Used by permission.

Chico's DNA: A "Messiah" who wants to get into your genes

By DAN BARNETT

October 21, 2007. Chico's own DNA is running for president. As the Messiah. Sometime between now and then he will publish the best-selling "Messiah's Journal," establish MessiahInc.com with a ragtag group of ne'er-do-wells and the lovely 26-year-old Jessica, his girlfriend, and will set out to challenge "the entire process of religion and politics."

"I ran for Mayor four times in Chico, CA, and lost four times," he writes in "Memoirs of the Messiah: A 98% True Story" ($20 in paper from Lyon Books in Chico, Paradise Lost Specialty DVD Store and Duffy's Tavern). "This was before Messiah's Journal' came out and I wasn't talking publicly about being the Messiah. And while I was a four-time loser, I didn't fare so badly in the polls. In the last election I was only 2,000 votes shy of winning.

"I never spent a lot of money on campaigning. In that last election, for example, the winner spent $45,000 and I spent less than $200. Instead of throwing cash around, I organized outrageous publicity stunts. Once, I told the press naked people were going to storm a rally called Nudists for Nader I was coordinating. The story ran for three days." It's an easy jump for the local media monger to go national. DNA gives us a Messiah full of malarkey and self-doubt.

The character DNA in the story bears some considerable resemblance to the Chico man with the same name who performs portions of the book at various venues. Structured as a loose diary of the years 2007 and 2008, each chapter or "revelation" contains a mixture of Jack Kerouac wackiness, Russian-Jewish angst, juvenile humor, conspiracy theories, Oroville-bashing, Jesus-talk, cartoons by Matt Loomis, lots of references to sex, beer and Chico, and a generous piling-on of standard-issue expletives. This is high-octane borsht-belt shtick. Think Nathan Lane on acid.

The author DNA is intrigued by DNA (both the character and the genetic stuff). The Messiah's slogan is: "Most Messiahs want to get into your pockets. DNA is already in your genes." Toward the end of the chronicle, the Messiah turns thoughtful. "I've read editorials that analyze my personality, and the accepted' media spin is that DNA is a rebel. It is true that I don't like to be told what to do. I also dislike being put in situations where I feel comfortable. I attribute my perceived ornery spirit more to social anxiety than any deep-seated move to rebel. A the same time, who am I kidding? I love usurping power and messing with people's minds. At least I think I do."

Through a series of unfortunate circumstances ("The Government" is more insidious than even the Messiah thought), DNA finds himself on the lam in 2008. In the final chapter he grows even more thoughtful. No, he isn't Jesus, the Messiah keeps explaining. You don't have to be Jesus to be the Messiah. There's a different strand of DNA at work in the world. "By the time I was 30," DNA writes, "I had lost all my grandparents, all my aunts and uncles, my parents and my brother. And I don't mean I lost them,' lost, like, at the mall. I mean dead. I've thought that I have some sort of Messiah complex that is born out of the shock of so much loss in my life. ... And perhaps it's part of my delusion, but I know that the losses were God's way of tempering my soul."

So where's Jesus? "Here's what I've come up with. Just as the Christians adopted Judaism by reinterpreting the Old Testament to show it prophesized the coming of Jesus (much like Beatles fans look at the back of Abbey Road to prove that Paul is dead), I have adopted the New Testament to show how it prophesized DNA's coming. ... The standard twist on the subject, no pun intended, is that God made everything. So, therefore, God made DNA. DNA is the basic building block of all life, and contains the blueprint of all things from a cold sore to Demi Moore. God must be one amazing architect."

Earlier, Letterman had interviewed the Messiah. "In real life ... you know the difference, right, between your book and real life?'

"I answer honestly, Gets harder and harder every day."'

Laughter.

"Commercial break."

Dan Barnett teaches philosophy at Butte College. To submit review copies of published books (no manuscripts please), or to make comments, please send e-mail to dbarnett@maxinet.com. Copyright 2005 Chico Enterprise-Record. Used by permission.